Small Business Success Story: How Casa Verde Interiors Doubled Website Visitors with Smart Content Sharing
Proven Content Distribution Tactics Casa Verde Used to Gain More Interior Design Leads The Starting Point: Beautiful Work, Invisible Online When Maria Vasquez launched Casa Verde Interiors in Portland three years ago, she brought fifteen years of design expertise and a portfolio of stunning residential projects. What she didn’t have was internet visibility. “I had a gorgeous website showcasing our best work, but almost nobody was finding it through Google,” Maria recalls. “Most of my clients came through referrals, which was great but limiting. I knew we needed more people to discover us online.” Despite investing in professional photography and a sleek website, Casa Verde Interiors attracted only about 950 monthly website visitors. Most came directly (typing the URL) or through social media – very few found them through search. Maria faced challenges common to small design businesses: Limited marketing budget No technical knowledge of content planning Uncertainty about where to focus limited time and resources Competition from larger design firms with bigger marketing teams Setting Clear Goals with Limited Resources Rather than attempting everything at once, Maria established specific, measurable objectives: Double the website visitors within 12 months Generate at least 5 quality project inquiries monthly from the website Achieve this without…
